YEG Ambassadors

A partnership between the City of Edmonton, the North Edge Business Association, and REACH Edmonton, the #YEGambassador program consists of four full-time ambassadors who walk the streets of Edmonton's inner city on a daily basis. Focusing on Chinatown, North Edge business district, and the Quarters, they engage with businesses, residents, visitors, and vulnerable populations, educating and connecting them to resources wherever possible. This initiative is presently being piloted to support increased knowledge about city services in the areas and enhance the connections between business, residents and social services.